Chicago Mag - Big Data Dining: Where Everybody Knows Your Name

Chicago Magazine explored restaurants' use of data and individualized profiles to improve guests' dining experiences. IRA members One Off Hospitality, Dineamic Group, Lettuce Entertain You, and Boka Restaurant Group shared their insights into how big data being utilized in the industry. More than ever before, restaurants are using online reservation systems and social media to track customer preferences, order histories, and personal profiles.

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