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Ed. Foundation Strategic Plan
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IRA Educational Foundation Strategic Plan

Updated Fall 2003


Goal #1

Develop the Illinois ProStart School-to-Careers program to produce a stream of hospitality career-focused people through quality and controlled growth, building in program sustainability and demonstrating Return on Investment (ROI) to supporters.


1.       Support ProStart programs.

2.       Facilitate teacher training to increase industry skills and knowledge.

3.       Evaluate current ProStart schools; support strongly committed schools; identify potential new schools.

4.       Determine and track key performance indicators.



Goal #2

Increase scholarship opportunities and amounts to ProStart graduates and hospitality education seekers, while establishing a tracking method for the scholarship program.



1.       Identify metrics and track success of scholarship recipients.

2.       Become a central scholarship source/referral for all Illinois hospitality-related scholarships.

3.       Offer a career mentor to all scholarship recipients.



Goal #3

Develop and maintain required levels of funding to sustain current programs and develop new initiatives, while maintaining minimum reserve levels.



1.       Establish funds to support an annual budget of more than $400,000 per year beginning FY2005.

2.       Establish and maintain reserves of $200,000 beginning FY2006.

3.       Increase multi-year funding from grants, events and sponsors to enhance the sustainability of Foundation programming and administration.

4.       Develop individual giving with 100% of Trustees contributing with a personal financial donation to Foundation beginning FY2004.

5.       Direct additional resources towards fundraising beginning FY2005.  Utilize resources to develop and maintain two new fundraising initiatives by FY2006.

6.       Develop metrics and continuously evaluate programming to enable Foundation to measure the impact and success of its initiatives.


Goal #4

Enhance the image of the restaurant/hospitality industry, the Illinois Restaurant Association, and the IRA Educational Foundation and through positive public relations and participation/support of programs designed to promote the professionalism of the industry.



1.       Promote the hospitality industry as an “industry of choice”.

2.       Use special events and activities as vehicles to promote our industry in the press in a positive light.  Develop and support programs that educate young people and communities about the professionalism of our industry.

3.       Develop and promote the brand of the Illinois Restaurant Association’s Educational Foundation.

4.       Develop internal and external communication tools.


Goal #5

Analyze opportunities to broaden reach of service beyond high school and scholarship communities.



1.       Evaluate options to enter into activities with middle schools and colleges.

2.       Identify resources to support broadened reach into community.


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